Ramadan, Home Based Cake Industry Emerges

SOLO– Arrival of Ramadan is not wasted some people to carry out seasonal business. One is a cottage industry cake proliferation. Utilizing the home kitchen, turnover of up to tens of millions of dollars could be obtained.

Endang Paryanti is one that utilizes baking hobby into an extra source of income. Since before the fast, he got busy with the flour and butter in the house which is located in Jalan Sapodilla III No. 6 Karangasem. He expertly made cakes nastar, Kastengel and snow princess. Currently, without hiring employees he can still fulfill the orders kept coming. One day, he alone could produce 20 jars of cookies.
“It will start the third week, there may be an additional two employees to help make the cake. If alone, fear can not serve demand more and more,” he said.
Endang, was three years in a row to make each cake using a label Aura Lebaran Cookies. Every Eid, he can accept orders up to 500 jars. Assorted pastries are sold for Rp 35,000 for each of the jar. He believes, orders will continue to come to close to Lebaran. Because this year he’s doing more extensive promotion.
“In the past only by word of mouth promotion. Now I use facebook and blackberry messenger. Besides in Solo, the buyer also come from Jakarta, Semarang, Yogyakarta and Jepara,” he said.
The same is done Rahayu. Together with his brother, he used to market the Idul Fitri various pastries. On an average day, more sisters make snacks for the kids, such as donuts vegetable or vegetable noodles.
Unfortunately, he was not able to accept orders in large quantities due to limited production capacity.
“Cake made our family at home in Kartasura. Was looking for an additional year hard labor. Mostly people prefer seasonal work in printing rather than making the cake,” he said.
To date, he has received 200 orders a variety of pastries. Starting from nastar, Kastengel, corn cookies, cheese and sago. The cakes are sold at varying prices, from Rp 35,000 to Rp 55,000 per jar.

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